Welcome to the IBS®

The case study method is a key component of the academic program at IBS, which is one of the few institutions in India that has made case studies a critical component of its curriculum.

Almost all the courses in the IBS program are designed keeping in mind the advantages of the case method. A few courses are even taught entirely through case studies - the case studies being tailor-made to the requirements of different subject areas and topics. Student evaluation is based on individual/team presentations, written reports and class participation. Students are encouraged to analyze the issues in-depth by gathering supporting information - either through published sources or by directly interacting with the companies involved. Icfai has a huge repertoire of case studies for almost all the functional areas in management.

IBS has dedicated research and content development centers for producing case studies and supporting material. Manned by teams of knowledge workers with many years of academic and corporate experience, these centers develop contemporary and thought-provoking case studies which provide great learning value to the students.

Besides IBS, these case studies are being used by a large number of business schools, universities and companies across the world. Boston Consulting Group, McKinsey & Co., British Telecom, Cadbury Schweppes, Coca-Cola, Goldman Sachs, Hewlett Packard, Johnson & Johnson, KPMG, McKinsey & Company, PricewaterhouseCoopers, Procter & Gamble, and Siemens AG are just some of the major business organizations that use IBS case studies. Universities and business schools that use IBS cases include University of Oxford, University of Cambridge, University of Helsinki, London Business School, INSEAD, IMD, University of Michigan, etc.

IBS case studies have also been published in several leading management textbooks published in Europe, the US and the UK. IBS case studies have won recognition at international case writing competitions organized by institutions such as the Management Development Center of Hong Kong, EFMD, The John Molson School of Business, and other institutions.

By learning through the globally accepted and popular case method of learning, students are able to hone their comprehension, analytical and decision-making skills. In addition, case studies help them become better team players and managers.

IBS Case Studies: Prizes in International Case Writing Competitions

Case studies written by IBS faculty have won prizes in several well-known international case writing competitions.

2009

Starbucks: Back to Basics?: First prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada.

Tata Motors’ Acquisition of Jaguar and Land Rover: The second runner up prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada.

Israel’s Teva Pharmaceutical Industries Ltd.: Success with a Hybrid Business Model: special prize in the John Molson Case Writing Competition 2008 organized by the John Molson School of Business, Concordia University, Montreal, Canada.

Trevor Field and the PlayPumps of Africa: First prize in the Oikos sustainability case writing competition 2009 (Social Entrepreneurship track), organized by University of St. Gallen, Oikos Foundation for Economy and Ecology, Switzerland.

Tata Power- Corporate Social Responsibility and Corporate Sustainability : Second prize in "Oikos Global case writing competition 2009, organized by Oikos International, Switzerland.

2008

Mark Constantine - The Willy Wonka of the Beauty Industry: First prize in the Entrepreneurship category in the European Foundation for Management Development (EFMD) Case Writing Competition, 2007.

Tata Steel's Acquisition of Corus: First runner up prize in the John Molson Case Writing Competition 2007.

2007

Innovation at Whirlpool - Creating a New Competency: First prize in the Corporate Coaching category in the EFMD Case Writing Competition, 2006.

Smart Communications Inc., and Indra Prastha Ice and Cold Storage Ltd (A): Joint First prize winners in the Managerial Issues in Transitory Economies Category, EFMD Case Writing Competition, 2006.

The Body Shop: Social Responsibility or Sustained Greenwashing?: Third prize in the Oikos Sustainability Case Writing Competition 2007, organized by University of St. Gallen, Oikos Foundation for Economy and Ecology, Switzerland.

The Betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe: First runner up prize in the John Molson MBA Case Writing Competition 2006.

Carrefour's Strategies in China: Second runner up prize in the John Molson MBA Case Writing Competition 2006.

2006

Wal-Mart's Strategies in China: Second runner up prize in the John Molson MBA Case Writing Competition 2005.

Allied Irish Banks - The Currency Derivatives Fiasco: First prize in the Managing Risk Category, in the EFMD Case Writing Competition, 2005.

2005

IKEA's Innovative Human Resources Management Practices and Work Culture: Second prize in the Central and East European Management Development Association (CEEMAN's) 11th Case Writing Competition in 2005.

Li & Fung: The Global Value Chain Configurator: Second runner up prize in the John Molson MBA Case Writing Competition 2004.

The Bhopal Gas Tragedy: Finalist in the 'Dark Side IV' Case Writing Competition 2004, organized by Critical Management Studies Interest Group of the Academy of Management.

2004

DoCoMo - The Japanese Wireless Telecom Leader: First prize in the Eighth Regional Asia-Pacific Case Writing Competition, organized by the Management Development Centre, Hong Kong.

FedEx vs. UPS in China - Competing with Contrasting Strategies: First runner up in the Eighth Regional Asia-Pacific Case Writing Competition.