Since 2008 : IBS Bangalure
Dr. B.Shafiulla is a graduate, with an MBA degree from S.V. University; M.Com from S.K. University; PhD from S.K. University, and Qualified UGC NET in the year 1998. With an academic experience of fifteen years, taught various subjects in marketing domain. During this period he published more than twelve papers in refereed journals and magazines. His major research work is “Genericization of Trademarks: Brand Name Becomes Generic Name-Challenge for Brand Mangers” which was an original contribution to the existing concept of Brand Management. He has presented more than ten research papers in various national and international conferences.