Faculty Profile
Emp. No.:1H34223
Name:Prof. Smitha Sarma Ranganathan
Designation:Adjunct Faculty
Qualification(s):

B.Sc

MBA

 

Professional Experience:15Years

Since 2012 : IBS Bangalore

Smitha Sarma Ranganathan has over 15 years of experience as a brand communication specialist with a keen interest in focused marketing communications and brand building initiatives. She is an enthusiastic contributor as a columnist in popular media publications such as Economic Times and Pitch on Marketing. Besides training and writing Smitha has a vast expanse of experience encompassing – Project management, Process definition and consulting across domains. Her maiden case study on brand extension won the best case study award at a prestigious National case study contest.

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