Since 2012 : IBS Bangalore
Smitha Sarma Ranganathan has over 15 years of experience as a brand communication specialist with a keen interest in focused marketing communications and brand building initiatives. She is an enthusiastic contributor as a columnist in popular media publications such as Economic Times and Pitch on Marketing. Besides training and writing Smitha has a vast expanse of experience encompassing – Project management, Process definition and consulting across domains. Her maiden case study on brand extension won the best case study award at a prestigious National case study contest.