. He has over 20 years of corporate & 15 years of academic experience in the field of management teaching. He has marketed products in USA, UK, Germany, France & other western countries & taught MBA students in foreign countries. His case studies are published in the International Refereed Journals. He has written textbooks for Mumbai University MMS students. He is member of North American Case Research Association ( NACRA) & American Marketing Association. He works as a referee for International Journals & Conferences. He has presented a case study in the international conference held in Boston, USA. Presently he works as a consultant to Indian companies & as an Adjunct Faculty with IBS Mumbai. He is also active in conducting Management Development Programmes & corporate training programmes.